The “days of radio” are often regarded as a time of the past but a recent study by News Generation found that 93% of the US population incorporates listening to the radio into their daily routine. After hearing this Pohanka of Salisbury wanted to reach out to local consumers via the radio but didn’t want to settle for simply broadcasting a commercial. Pohanka wanted a way to reach this potential audience on a personal level and explain what they offer car buyers as well as the rest of the community.
With that Idea “Pohanka Talks” was born. Every Wednesday The Vault Classic Rock radio station 103.5 & 106.1 will set up and and broadcast their morning show LIVE from the Pohanka Toyota of Salisbury showroom. The beloved DJ’s of The Vault, Frannie Esparza and Brian Hall, will interview managers and sales persons from the Pohanka of Salisbury team. These interviews will consist of Pohanka related topics such as new and pre-owned vehicle sales and specials but will also discuss Pohanka “Pay It Forward” program and the initiative it promotes within the community.
“What I love about these talks is they they are genuine.” says Conrad Morgan, Marketing Director as Pohanka of Salisbury. “It’s a great way to show potential customers that you are authentic. Sometimes advertisements make a dealership sound fake or corney. Through these talks we can show consumers that we are genuine and have an interest in the community as well as car sales.”
Not only are these interviews live on the radio but they are also broadcasted live on the Pohanka Automotive of Salisbury Facebook page. This allows non-radio listeners the chance to hear the talks as well as get a first hand look on the dealership and their employees. Customers can listen and comment on the posts to interact with the Pohanka staff and use the hashtag #PohankaTalks to join in on the fun on numerous social media platforms including Twitter and Instagram.
Pohanka is also allowing anyone in the Salisbury area to come to the Toyota showroom to watch or even be on the show! They are encouraging local businesses and nonprofits to use this opportunity to get on air and address a wide audience of listeners. Be sure to tune in to The Vault (local stations 103.5 & 106.1) every Wednesday morning from 6-10am and like the Pohanka of Salisbury Facebook page for all the latest news on Pohanka talks!
Pohanka of Salisbury 