Anyone who has heard of the Pohanka name knows not only of the sublime customer service they provide but also of their extensive community involvement. Through their “Pohanka Pays It Forward” campaign Pohanka of Salisbury has managed to donate over $1,000,000 to local charities and nonprofit organizations. Pohanka constantly looks for way to be active in the community and help those in need.
Though Pohanka largely participates in community events they sometimes take a quirkier approach when looking for ways to reach out to local community members. This holiday season Pohanka of Salisbury is partnering with Salisbury Police Chief Barbara Duncan and Wicomico County Sheriff Mike Lewis to bring some joy to unsuspecting drivers.
Recently drivers in Salisbury and Wicomico county were personally pulled over by either Lewis or Duncan for a minor violation. The drivers were given a warning… as well as a $100 bill, compliments of Pohanka Automotive. The idea behind this initiative came from Pohanka’s combined want to spread joy to local community members during the holiday season and to show locals that our police force not just upholds the law but also serves to benefit the community.
“We believe it’s important to support and cooperate with local enforcement, and we do our part to help create good relationships between members of the public and our police officers” Says Conrad Morgan Marketing Director at Pohanka of Salisbury.
Pohanka is also collecting “Toys For Tots” donations in each of their six showrooms from now until the 23rd of December. Anyone who wishes to donate will receive a free car wash with the donation of a new, unwrapped toy. Paying forward and empowering the community is the Pohanka way.