This past June as a partnered event Pohanka offered a discount on any vehicle service in exchange for a donation to Operation We Care, a group who creates care packages for soldiers overseas. The dealership wasn’t asking for cash however, instead they needed household items that would make daily life more comfortable for soldiers stationed in various locations. Items like tissues, chapstick and toothpaste were requested. A full list along with information on the organization was posted on the Pohanka of Salisbury website. It wasn’t long after the promotion began that community members began to flock to the six dealerships with items to donate. Some didn’t even want the discount advertised but simply wanted to support Pohanka’s involvement in the community.
The idea was so successful that the event, which was only anticipated to last a weekend, was extended another five days! For a consecutive week customers were coming in the door, arms full of donations, in exchange for $25 off any service including an oil change. The Pohanka service departments were full and the waiting rooms lively as people conversed, had a cup of coffee and talked to our sales specialists about Pohanka automobiles and the company’s involvement with local non-profit organizations.
By the end of the promotion Pohanka managed to fill six large boxes, one for each dealership, with goods to donate to Operation We Care. The representatives from OWC who came to pick up the donations were astounded with what they found. “Working with Pohanka was a great experience,” said Jeff Merritt, President of Operation We Care. “We love working with people in our community to help support our troops. The more folks we get involved the more we can do for them.” Pohanka had managed, yet again, to help serve a large group of people who needed it most.
Operation We Care is one of over 750 Non-Profit organizations that Pohanka has aided in the past nine years as part of their initiative to give back to the community. “Pohanka Pays It Forward” and “Pohanka Cares” are two phrases well known throughout the Delmarva community. As one of the most giving companies in the area, Pohanka of Salisbury and its six dealerships actively seeks organizations they can lend a hand to.
To learn more about Operation We Care click here:
To learn more about Pohanka Pays It Forward click here: